Building resources for

reptile keepers.

EMERALD

SCALES

Efficiently rehabilitating, rehoming, breeding and selling exotic reptiles, amphibians and invertebrates. Shipping around the USA.

YOUTUBE

Producing videos about reptiles (most of the time). Content ranges from lighthearted vlogs to the controversial practices within the reptile industry.

 GOHERPING

.COM

You're here now. GoHerping.com is the hub of the brand, featuring all-things-reptile from detailed care guides to unique merchandise.

ABOUT THE BRANDS

In 2012, Alex made a blog "Exploring North Carolina’s nature" known as NC Nature News when he was 12 years old. At its peak, the blog had 29 readers.

 

This blog eventually re-branded in 2016 to "GoHerping", named after the act of catching reptiles and amphibians.

YouTube became the center platform of the brand around this time. Reptiles have always been the focus of videos, with consistent uploads for 7 years and a community of over 550,000 subscribers.

In 2018, Alex co-created Emerald Scales, a company rehabilitating, rehoming and selling reptiles online. It has since been acquired by GoHerping and taken in over 400 animals.

As of 2020, Alex continues to build the brands, a small team and a stronger online presence. If you ever need to grab his attention, just mention Tesla, Adventure Time or Stardew Valley.

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