Building resources for
ABOUT THE BRANDS
In 2012, Alex made a blog "Exploring North Carolina’s nature" known as NC Nature News when he was 12 years old. At its peak, the blog had 29 readers.
This blog eventually re-branded in 2016 to "GoHerping", named after the act of catching reptiles and amphibians.
YouTube became the center platform of the brand around this time. Reptiles have always been the focus of videos, with consistent uploads for 7 years and a community of over 550,000 subscribers.
In 2018, Alex co-created Emerald Scales, a company rehabilitating, rehoming and selling reptiles online. It has since been acquired by GoHerping and taken in over 400 animals.
As of 2020, Alex continues to build the brands, a small team and a stronger online presence. If you ever need to grab his attention, just mention Tesla, Adventure Time or Stardew Valley.